You’ve probably already heard that “content is king.”
However, without search engine optimization (SEO), content can’t accomplish very much. When you put these two together, you end up with a perfect match that will push your website to the top of the search engine, garnering you much more traffic and, in turn, more customers.
Defining SEO (versus SEM)
SEO is just what it says: It optimizes your site to be more easily found and ranked by search engines. There are two ways to achieve this: SEO and SEM. SEO, search engine optimization, is typically an organic approach that includes putting the right words on the site (including blogs), cultivating links to your site, and listing the website on directories. SEM, search engine marketing, focuses more on advertising, including Google Adwords.
While both SEO and SEM can come with high investments, SEO is predictable and works over time, slowly, methodically. SEM, on the other hand, can have a varying monthly investment and works faster because your website is immediately pushed to the top of Google.
It’s kind of like the difference between losing weight by dieting and exercising (SEO) or scheduling a liposuction surgery (SEM).
Search Engine Optimization Helps Online Efforts
If you want to add blogs to your website, you’re missing a huge opportunity if you don’t include SEO. It’s the secret sauce that brings your blogs to life. But even if you don’t plan to blog, SEO is a great boost to your website. It kind of shines a spotlight on your website and acts as a magnet to draw attention from the search engine crawlers.
There’s a bit of “magic” associated with SEO, but it definitely goes beyond indexing your site every month. If an SEO company tells you that’s what they’re doing for a nominal fee of $300–500 a month, assume they are doing nothing. SEO is a bit of a moving target, so it takes ongoing research and tactics to ensure efforts are working.
The Proof Is in the Pudding
When search engine optimization is implemented on your website, you should see a steady growth each month as your site moves up the search engine rankings. Ink & Quill Communications provides clients with comprehensive reports monthly to showcase our progress. If anything isn’t working, we tweak our tactics to make sure it does work.
Typically speaking, clients can reach the #1 spot for their targeted keywords within six months of starting a comprehensive SEO campaign. If, after evaluating your website, we find anything different, we’ll let you know.