In today’s ever-connected world, you are your brand.
Whether you own your own company or are an employee in a larger firm, you have an identity. You have a brand. That might be on LinkedIn, a personal bio on a website, an introduction when you speak or give a presentation, or even a resume / curriculum vitae. Personal branding is just part of the marketing mix to differentiate you and dominate the competition.
Ink & Quill Communications’ content marketers, designers, and marketing mavens ensure that your brand engages your target market and shares your value proposition.
LinkedIn Profile Development
Social media has enabled us to look up and vet potential business partners and employees with the click of a mouse. In case you doubt that others are searching for you on LinkedIn (and Facebook, Twitter, Instagram, and Google), let’s put that doubt to rest right now: They are. As a business professional, you need to have a strong LinkedIn presence that articulates your value proposition and shares how you can make a difference. From a great photo to a strong profile filled with the keywords and accomplishments that will help you stand out, we have your back.
And when you work with us to develop your LinkedIn profile, you get an added bonus: training on how to optimize this important social media platform. We’ll provide coaching and guidance on ways to build your network and leverage connections to generate interest, get more business, extend your personal branding, or land your next job.
Personal Branding: Bios
All of us should have a standout bio at the ready. It might be shared on LinkedIn, but it can also market you on your company website or in a marketing brochure. And if you’re a professional speaker, you won’t get far without an introduction that plants your audience firmly in their chairs.
Our writers get to know you and share your experiences and talents in a way that engages readers. After all, the about us page on a website is the first page most visitors click when they land on a site, so you need to be able to really give them something solid to read that resonates.
Personal Branding: Resumes / CVs
With more than 20 years of experience writing interview-getting resumes, we know how to get you through the gatekeeper and into the decision maker’s office. We are attuned to what hiring managers are looking for on your resume, from a strong opening statement to relevant keywords. Whether you need a quick turnaround for a simple document or extensive support that includes career coaching, job-search support, resume or CV, and cover letter, we get you ready to shine.