Are you ready to level up your marketing game?
When you want to reach a whole-new audience, digital marketing alone may not be the answer. Traditional marketing helps, but there’s another option we can tap in to: advertising.
The advertising team at Ink & Quill Communications is an integrated component of our marketing approach. By partnering traditional media planning and buying with the instant value of digital marketing, SEO, and blogs, you get results that will expand your reach—quickly.
Experience to Play Big
We offer more than 20 years of experience in strategic media planning and buying. Our goal is to build brand awareness that makes your brand a familiar, tangible presence for audiences. And that drives revenue. Our network expands beyond our neighborhood of the Phoenix metro area. We know stations, outlets, and publishers across the US, so we can help you dominate locally or achieve a national presence.
When making our media plans, we are always cognizant of ROI. In fact, there’s very little we will do without considering ROI and what our results will look like. We invest your money in advertising as if it is coming straight from our bank account, and we don’t want to spend unless we can be assured of a return.
Our Advertising Plan
Smart advertising combines a healthy mix of research, strategy, and creativity to develop a powerful tool of persuasion. When used effectively, advertising has a strong influence on how your brand, services, and products are perceived by both prospective and current customers. It does this by communicating value and the ways in which your company can meets the needs of your customer base.
When developing your advertising plan, we start by asking a lot of questions. We want to determine your goals, target market, and where you’d like to be before we start planning. Depending on what we learn, we may include a combination of many approaches, including digital, print, radio, television, and direct mail. We’ll also help build in tracking mechanisms so we can measure the ROI. And if you need a landing page to track leads or a call center to take on fielding calls, we can help with that as well.
Budgeting is often a concern when it comes to advertising. After all, your investment can grow steadily and quickly without proper oversight. Our goal is always to create a manageable budget that offers no surprises, and we do that through proper planning and transparent, ongoing communication. After all, we are partners in this endeavor, so you’ll be involved throughout the process to ensure our goals are being met.
How We Help
Media planning and buying can be complex. The approach is dependent on the market and the number of people who see and hear your message. By choosing Ink & Quill Communications, you tap in to our 2+ decades of experience at being strategic. We conduct research on the marketing and your competitors. Then we examine media channel opportunities. That is followed by development of a full media strategy. Armed and ready, we negotiate to get you the most for your investment, handcrafting your advertising schedule to complement your marketing strategy.
Here is a sample of how it all comes together:
- Research current marketing trends
- Plan and negotiate your media buys
- Generate new leads and customers through television, radio, direct mail, print, and digital channels
- Connect with your existing customers on your website and through video and business reviews