Whether you’re developing a website from scratch or considering an update, you’re looking at a lot of work. There are questions about what to include and what to leave out. Often, people feel that they shouldn’t use a lot of content; after all, who wants to read all that? Google, that’s who, and if you’re not using the suggested amount of website content, you may be doing your business a disservice.
How Much Website Content Is Enough?
If you’re building a site on WordPress and using the handy-dandy SEO plugin, Yoast, you’ll be coached to include 300 words on each page. And that’s fine to just get the page indexed, but do you want to coast by on “good enough”?
To really rock your on-page SEO ranking, you need more content. A lot more. In fact, the general consensus these days is that you need at least 1,000 words on each page. And some sources, such as Neil Patel’s blog, suggest 2,000+ words is the way to go.
That’s a lot of website content.
Writing for Two Audiences
When you’re creating or updating your website, it’s important to remember that you’re always writing for more than one audience. In fact, you’re writing for two: search engines and people. Honestly, most people don’t want to read 1,000 words; you’re lucky if they’ll hang in there for 350!
So how do you include the content needed for Google while maintaining the interest of your readers?
The easy answer is to break up your website content. Pictures, headers, and even video go a long way to help your readers stay focused as they scroll down each page. Our eyes are naturally drawn to pictures and what is bolded. Most of us scan web pages anyway, so if you bold your headers and add some pictures along the way, you’ll direct your reader to find the information they need quickly.
Of course, there are some people who enjoy long copy. (Think of all those late-night TV viewers who live for infomercials. They’re advertising’s version of long copy.) Those people will probably gobble up every word you offer, and that’s awesome. But that’s not everyone. Offer ways for multiple types of readers to engage with what you’re trying to say.
Focus on Your Money Pages
“Do I have to put that much website content on my ‘contact us’ page?”
That’s a valid question, and the answer is no. What are you optimizing the contact page for, anyway? The places you want to bulk up are on your money pages, which include:
If you can create a different page for each product or service you offer, so much the better. Optimize each of them by using your phrase in the following places on the page:
• First paragraph
• Alt tags on photographs and videos
• At least one header (h1, h2, or h3) and preferably two
• 3–7 times throughout the copy
• Meta description
Remember that each page on your website should be optimized for a different key phrase. For instance, if you’re a Realtor, your home page might focus on “Scottsdale Realtor,” and you might have pages for “buying a home in Scottsdale” and “selling a home in Scottsdale,” among others. You shouldn’t optimize the entire site for the same phrase.
Check Your Website Content
One way to do a quick check to see if your site is on track is to head over to http://verifyseo.com. Here, you can put in each page (separately, of course), along with the key phrase you’re targeting. You’ll quickly receive a ranking from 0 to 10. More importantly, you’ll get a breakdown of where your page is excelling and where it needs some help. Then, if needed, you can go back and fix the errors and check the pages again.