As a business owner, you have many things you need to be doing. Marketing shouldn’t be one of them. If you are still in bootstrapping mode, you’ll wonder where you can get the most bang for your buck. Where should you be putting your resources? If you only use one option as a content marketing tactic, it’s not what you might think it is: Facebook and social media. Where you should be putting your time, money, and efforts—at least if you want results—is blogging.
There are so many benefits to blogging. Here are just a few:
- Adds regular content to your website.
- Helps customers and potential customers see you as an expert.
- Provides targeted, keyword-rich content for search engines (SEO).
- Drives social media followers to your website, where they’re much more likely to take that next step and convert.
- Content can be repurposed in newsletters, social media, videos, and even a book.
No other content marketing tactic has such power and so many uses. Honestly, blogs are the superheroes of the content marketing world.
What about Facebook?
Too many business owners have been wowed by social media and think it’s the cash cow for business growth. At one point, that was kind of true. Unfortunately, things have changed. Facebook has changed. To leverage Facebook, you need to do advertising—and that’s not even a sure thing. Plus, it can be really expensive.
That’s not to say you should just ignore Facebook or other social media platforms. It’s a kind of insurance for your business to be there. Prospective customers and clients will look for you on Facebook. When they find you there, they consider you “real.” And existing clients will join your social media community. So, yes, there is value there, but if you think you’re going to grow your business on Facebook, you’re probably setting yourself up for disappointment.
Consistency Is Key
What many people do when they choose to use blogs—or any content marketing tactic, for that matter—is to use them only sporadically. The key to driving results with any marketing is to be consistent. Obviously, more is often better; business owners who blog daily see huge returns much faster. But blogging once a week, or even twice a month, is usually doable and gets results almost as quickly.
Search engines like consistency. Readers like consistency. So be consistent.
Know Your Keywords
Having new content on your website is great, but if you really want to leverage SEO, you need to write for SEO. That means having strong keywords and stacking content. Google has gotten smarter, and you can no longer keyword stuff your blogs. You have to write about the topic at hand and showcase your expertise.
Of course, blogs are even more powerful when you pair them with a strong, focused SEO strategy. While you may be able to learn to blog and set aside the time to write, edit, post, and share, do you have the SEO knowledge needed to really make a difference? That’s right: Most business owners don’t.
Put This Content Marketing Tactic to Work
Marketing can be daunting. As a business owner, you’re busy running your business and servicing your clients. Perhaps you’re now at a place where you realize the benefit of outsourcing content marketing so you can get the results while not putting out the time and effort personally.
Ink & Quill Communications can help.
We are a content marketing firm that builds smart, customized packages that make sense for your business. Our team is comprised of expert ninjas who drive results for home services and professional services companies. If you’re overwhelmed, schedule a brief 10-minute call to learn more about us. In that short time, we’ll be able to see if we’re a good fit and if we can help.