When creating marketing collateral, whether digital or print, you’re missing opportunities when you don’t include your CTA in marketing.
I just received a résumé from a client who asked if I have experience in brand management. It seems like my life is about brand management, as should your life be. After all, branding is essentially your reputation, and whether you are a business owner, professional, or job seeker, you should have your reputation at […]
Phoenix, AZ — In a down economy, unemployment may lead many former employees to become their own boss. According to an article in The New York Times, “necessity” entrepreneurship is increasing while “opportunity” entrepreneurship is decreasing. Add that to the fact that Phoenix is ranked among one of the best American cities in which to […]
I’m going to go out on a thin branch of a limb here and assume that you know the value inherent in blogging for your business. It should be an integral component of your networking / business-building strategy. If it’s not, you might have bigger fish to fry! Unfortunately – but not surprisingly – too […]
Are you leveraging testimonials for digital marketing? If not, you’re missing an excellent opportunity to have others rave about your brand.
I sometimes wonder if business owners are afraid to follow up with people they meet at networking events. It seems like so many are completely gung-ho at the event, passing out cards and saying hello to as many folks as possible, yet I only hear from about 1% of the people I meet while I’m […]