Is your business experiencing a summer slowdown? If you think that business goes away June–August, think again. You may just have to dig deeper.
When I worked in college admissions, the underlying goal of all of our efforts was to push prospective students down the applicant funnel to become enrolled students. Then, as I moved into my own business, I applied the same principles, which are of course universal. Big companies recognize a sales (or marketing) funnel and have […]