Today I sat down for a one-to-one appointment with a fellow networker, and he naturally asked about my business and what I do. As I was sharing the litany of things The Grammar Doctors provides, I realized again that most people have no clue what I do. As another one-to-one appointment today pointed out, there is a clear distinction between what one sells and what one buys, so let me explain it two ways.
What I Sell
Copywriting, copyediting, proofreading, ghostwriting, and communications strategies. This amounts to sharing clients’ message through Web site content, articles, blogs, social media posts, press releases, résumés, and bios.
What Clients Buy
Time, expertise, and a consistent voice in their marketing efforts. Some clients want to create results for a specific campaign. Others are looking to maintain top-of-mind awareness. But all of them regain time to focus on other strengths (since writing isn’t at the top of most people’s talents), a strategy focused on results, and a marketing communications flow that makes sense.
So I hope that this clears it up for all of you. If you have questions, perhaps we should have a one-to-one conversation….