Recently, I attended a networking event specifically for attorneys. As I was sitting with a group of “seasoned” counselors, I had the opportunity to share what I do in marketing communications. One lawyer noted, “I write well, but I find that what I write doesn’t make much sense to non-lawyers. Can you translate for me?” […]
Do speed limit rule breakers eschew other laws and rules just because they can? What does that say about them if they do?
Even though you have your phone with you at all times, do you use it to talk? It seems that most people are using those little gadgets as mini-computers – searching the Web, answering e-mail, or, if it’s the phone aspect, texting. How many of us really use the phone to talk? It seems there’s […]
How are you leveraging press relations to get the word out about your business?
I recently started reading “Get a life that doesn’t suck” by Michelle DeAngelis. I received this book free when Michelle spoke at a Greater Phoenix Chamber of Commerce event a little over a year ago. It’s been sitting on my shelf because, well, my life is pretty awesome, but I needed a book the other […]
Phoenix, AZ — In a down economy, unemployment may lead many former employees to become their own boss. According to an article in The New York Times, “necessity” entrepreneurship is increasing while “opportunity” entrepreneurship is decreasing. Add that to the fact that Phoenix is ranked among one of the best American cities in which to […]
When I worked in college admissions, the underlying goal of all of our efforts was to push prospective students down the applicant funnel to become enrolled students. Then, as I moved into my own business, I applied the same principles, which are of course universal. Big companies recognize a sales (or marketing) funnel and have […]
Remain top of mind as the expert in your industry – by staying in touch with your clients.