Strategic Marketing: Planning Ahead for a Great Year End

It’s hard to believe that the first day of fall is just around the corner. Kids are back in school around the country, and life is about to get hectic with all of the fall and winter holidays. But what about business? To bring in the end of the year on a high note, and start 2019 on the right foot, Read More

The Best Content Marketing Tactic for Results

As a business owner, you have many things you need to be doing. Marketing shouldn’t be one of them. If you are still in bootstrapping mode, you’ll wonder where you can get the most bang for your buck. Where should you be putting your resources? If you only use one option as a content marketing Read More

Should You Outsource Content Marketing?

All of us have those areas in which we excel. For entrepreneurs, however, doing everything seems to be the status quo. Especially if you’re going it solo at this point. But how can you ever expand your business and grow unless you let some things go? One of the areas where many businesses need help Read More

How to Use Content to Engage Millennials – According to a Millennial

Cowritten by Hellen McAdams, Guest Blogger The world is constantly changing. And we’re not talking about small, esthetic changes here. We mean tidal waves, the kind that cause tectonic movements inside what was previously known as a consumer world kind of change. Millennials are a driving force of Read More

How PR Can Drive Marketing

Guest post courtesy of Wendy Dessler, Outreach Manager at OutreachMama on behalf of FinemanPR.com Anything done to build relationships and improve communication with audiences is PR. This encompasses efforts online and offline. In the past, PR used ads, placements, and impressions to create the Read More

5 Tactics That Will Elevate Your LinkedIn Game

With 433 million users logging into LinkedIn on a regular basis, the site represents a veritable smorgasbord of business opportunities. If you are looking for professionals as a B2B company, maximizing your personal LinkedIn profile is going to get you further faster than working to grow your Read More

Writing an Effective Blog Is Easy As ABC

Are you one of the many business owners who knows you should be blogging but just haven’t gotten around to it? You’re too busy, you don’t have time, you don’t know what to talk about…. The excuses are plenty. But truly, writing an effective blog is as easy as ABC—if you know what to do. A: Answer Read More

How Blogs Help Content Marketing

Although you’re undoubtedly familiar with the importance of content marketing in your overall integrated marketing strategy, have you given much thought to blogs? These gems of the marketing world are too often overlooked in lieu of website content, social media, and even public relations. But in Read More

Holiday Marketing: Turn Seasonal Customers into Year-long Profits

Your holiday marketing is surely underway at this point, but have you thought beyond the end of the year? There’s always a last-minute push to grab those holiday buyers, whether or not your products and services have a holiday theme, but what happens in January? It’s an annual question and one that Read More

Website Conversion: Content Marketing Is Key

There used to be a time when websites were nothing more than online brochures, but that’s all changed. Now, a website is your SEO engine that helps drive traffic. But what about when that traffic arrives on your site? With bounce rates skyrocketing, you need to do something to keep visitors there Read More