One of the key questions you need to answer to create smart marketing is, “What do you do?” Is your response clear and succinct?
Brand awareness is something all small businesses want. Instead of blowing your budget on advertising and PR, use these tips to grab free press coverage.
As a business owner, you will at some point have to break up with your client. When you have good intentions, you can cut ties and save the relationship.
June offers the perfect opportunity to assess your progress with a midyear goal check-in. Whether you are ahead, behind, or on track, you’ll find some ideas.
As the CEO of your business, you can get caught up in the long to-do list you have. But is busyness getting in the way of effectively running your business?
When you bring on new clients, what do you do with them? Having a smart onboarding process is key to creating a smooth transition from prospect to client.
Knowing what differentiates your business from the competition is the key to marketing success. Use these tips to identify your business USP.
Ah, the holidays. Families and friends gathered together, meals were shared, games were played, gifts were exchanged, and kisses were given to ring in the new year. Now, just a few days later, the season has changed again. We’re back in working mode, and that means it’s time to look at your marketing perspective for […]