We Can All Make a Difference on Giving Tuesday

It’s a simple idea. Giving Tuesday is a global event that takes place on the first Tuesday after Thanksgiving. It has helped amplify fundraising efforts for nonprofits and charitable causes since 2012. The event takes place across social media platforms, in chambers of commerce, and in communities Read More

5 Ways to Reduce Stress at Work and in Life

It’s a fast-paced world in which we live. We have alarms, timers, calendars, and deadlines that keep us jumping. Sometimes, we can get blinded by the barrage of outside influences. And that can lead to stress, which spills over to our relationships. Here are 5 ways to reduce stress, both at work and Read More

Plan Now for 2019 Marketing Goals

How did it happen that it’s already Thanksgiving week? It’s true that, the older we get, the faster time seems to move. Don’t let it get away from you; right now is the perfect time to start planning your 2019 marketing goals. Here are some hints to get you ahead of the game and prepare for an Read More

Get More Time When You Master This Skill

Time is money. And money is wasted when you don’t use your time wisely. That’s something no business professional or entrepreneur wants. But what’s the solution? Many business owners are busily trading time for money while missing out on many of the things they need—and want—to do. Never fear; you Read More

Master Your Elevator Pitch and Shine in 30 Seconds

We meet new people every day. And nearly every time we meet them, one of the first questions asked is, “What do you do?” It’s easy to say something like, “I’m a lawyer,” “I own an HVAC company,” or “I run a pest control company.” But what if you had a rockin’ elevator pitch that could make people Read More

5 Tactics That Will Elevate Your LinkedIn Game

With 433 million users logging into LinkedIn on a regular basis, the site represents a veritable smorgasbord of business opportunities. If you are looking for professionals as a B2B company, maximizing your personal LinkedIn profile is going to get you further faster than working to grow your Read More

Dress for Success—Even If It’s in Your Living Room

I work from home. When I started my business 10 years ago, my voice would lower a bit when I admitted that to people because it had a bit of a negative connotation to it. I even went so far as to rent an office that I never used before settling on the fact that I like having a 10-step commute from Read More

Build Your Business for Success: If You Build It, Will They Come?

Often times, people get good ideas to start a business and just go forth full tilt. This can happen more frequently in a down economy, when jobs are scarce, especially if your business idea takes little to no start-up capital. But just creating a company doesn't necessarily mean anyone will want to Read More

Buyer Beware: Ensure Value from Your Vendors

In this day and age of being able to click a couple of buttons to do a check on a person or company, it amazes me when consumers don't do just that. Recently, I have heard of too many people who have just blindly given money to "experts," based on the fact that they ran into them at a networking Read More

Get Free Press Coverage: Leveraging HARO

When I speak to business clients about building their brand recognition, we naturally talk about blogs and social media, but the other thing we incorporate is press coverage. Unfortunately, for many of my clients, they don't have a need for a press release and likely wouldn't get picked up even if Read More