As a business owner or entrepreneur, you need a story. What’s your brand story? If you don’t have a story, you lack a foundation for strong, smart marketing.
As a job seeker, there are many things you can—and should—be doing to increase your chances. The #1 thing is optimizing LinkedIn.
Personal branding is all about the story you’re telling yourself and others. And there are three parts to that story to make it really resonate and build relationships.