As a business owner, you have many things you need to be doing. Marketing shouldn’t be one of them. If you are still in bootstrapping mode, you’ll wonder where you can get the most bang for your buck. Where should you be putting your resources? If you only use one option as a content marketing […]
All of us have those areas in which we excel. For entrepreneurs, however, doing everything seems to be the status quo. Especially if you’re going it solo at this point. But how can you ever expand your business and grow unless you let some things go? One of the areas where many businesses need help […]
If you’re a job seeker, you’re probably doing the happy dance that the unemployment rate is currently at 4.1%. But don’t get confused and think that finding a job will be easy. You still need to focus on marketing yourself through your job search. And just like marketing a product, you need to share your […]
It happens to the best of us: We make plans that we think encompass everything, yet we’re suddenly asked to deliver a component we didn’t consider. Such is often the case when it comes to creating a new website. Whether for a new brand or a rebranding effort, a website cannot be created without content. […]
There’s a lot to think about when you’re on the job search. First, you need a resume. Then, you need to apply for jobs. You also need to build up your connections, both online and in person. And let’s not forget having a good answer to, “Why should we hire you?” But have you given […]
You don’t have a job interview often, so you may be unprepared for one of the most common starting job interview questions—that most people miss.
If you haven’t written a resume in 15+ years, the likelihood is that yours begins with a big, fat objective. Unfortunately, that’s not the most effective thing to share to draw an employer’s attention. Ditch the objective and create an eye-catching resume summary instead. Objectives Are All About You Most of the time, objectives start […]
Typically, when one thinks of a resume, it’s a chronological format, listing positions starting with your current (or most recent) and moving backwards. But a chronological resume isn’t always the best option. There are times when the benefits of a functional resume far outweigh the standard layout. What Is a Functional Resume? A functional resume […]