How are you keeping in contact with your customers and potential clients? I recently sat down with a colleague who said she didn’t feel it was imperative to stay in touch with her clients since they were mostly one-shot transactions. However, what if situations change – or, better yet – they want to refer you? When […]
Whether you’re a business owner, sales rep, or job seeker, you’ve likely attended a networking event where you’ve had to give your 15- or 30-second commercial. As a business owner, I go to these often. I even sub at many BNI meetings, where some offer 60 seconds to say pretty much nothing. The BNI adage […]
When I first launched my business, I had it all wrong. I was living by the credo introduced in “Field of Dreams”: If you build it, they will come. I figured that I would go out to networking events and just end up meeting people who would naturally need my services and become clients. I […]
As a business owner, I am out on the local networking scene on a regular basis, going to old and new events weekly to meet people and see friends. When I go out, new people naturally gravitate to me to find out what I do because I am wearing scrubs and a stethoscope. So, because […]
Yesterday I started a fan page on Facebook. My overview on there is similar to the overview on this Web site: “The Grammar Doctors provides strategic marketing copywriting and copyediting to differentiate clients through well-chosen words.” After posting it up, both @failtracker and @mousetrap pointed out the noun and verb don’t agree (okay, they said […]
This past weekend I attended a seminar about keeping a business venture on track during this new economy (http://thenextgeneration.us/). As a business owner, I attend many such seminars and presentations, but for whatever reason, this one really resonated with me. The first speaker suggested doing a SWOT (strengths, weaknesses, opportunities, threats) analysis on the business […]
I’m going to go out on a thin branch of a limb here and assume that you know the value inherent in blogging for your business. It should be an integral component of your networking / business-building strategy. If it’s not, you might have bigger fish to fry! Unfortunately – but not surprisingly – too […]
Are you leveraging testimonials for digital marketing? If not, you’re missing an excellent opportunity to have others rave about your brand.