One of the key questions you need to answer to create smart marketing is, “What do you do?” Is your response clear and succinct?
Brand awareness is something all small businesses want. Instead of blowing your budget on advertising and PR, use these tips to grab free press coverage.
Are you currently looking for a new job? If you’re applying online, you must optimize your resume to ensure that it can be found by the ATS employers use.
When was the last time you reviewed your marketing efforts? It’s likely been a while, which means it’s time to conduct a marketing audit.
With October comes the start of holiday marketing 2019. Get your ducks in a row with these marketing best practices to use now and all year long.
When building your website, you have 2 important components to include: SEO and content. If you have one without the other, you’re missing opportunities.
While a chronological resume is the go-to for most job seekers, some don’t fit into that box. For those, a functional resume template is the right approach.
When creating marketing collateral, whether digital or print, you’re missing opportunities when you don’t include your CTA in marketing.