You know you need to blog, but you’re just not doing it, right? You may be telling yourself it’s too hard, it takes too long, or you don’t have the time to write. Plus, what the heck will you write about? Luckily, blog writing is an easy endeavor—when you have these DIY tricks to help you turn your apprehension into success.
Why Blog Writing Is Important
You’ve been hearing that you need to blog. But you’ve been hearing that you should be on social media, and you’re not doing that either. What’s the return? Why bother?
Blog writing is a key component of any integrated marketing campaign. One blog can be used in so many ways! If you want to work smarter, not harder, then blog writing needs to move to the top of your marketing list.
Here are just some ways your blogs create little wins in your marketing efforts:
- Adds new content to your website, which is essential for SEO.
- Can be broken down into multiple little “sound bites” to be shared on social media.
- Can be created into a video blog, or vlog, covering the same topic in a different way.
- Use one or more blogs in your monthly newsletter to engage readers.
- Cross post your blog on LinkedIn and Medium for further reach.
DIY Blog Writing Tip #1: Choose Your Categories
If you are looking for a place to start with your blog writing, aim for one blog a week. Your first step, then, is to figure out what to write about. As luck would have it, there are four weeks in most months. You can, therefore, portion your messages into four broad-based topics.
In the world of marketing, we could say our four topics are digital marketing, traditional marketing, content marketing, and social media marketing. (Yes, there are plenty more, but this is a good place to start.) Now, as you create your blogs, if you’re on WordPress (and you should be), you can create different categories for your blogs, separating them into these four categories you’ve just created.
DIY Blog Writing Tip #2: Choose Your Blog Topics
But what about each specific blog? This is where it gets fun. Dive into each of your broad topics and get specific. Digital marketing can include why a website is so important, how to create a blog (see what we did there?), and search engine optimization (SEO). Then we do the same thing with each of the other broad topics.
If you can create three blog topics for each of your broad-based categories, you’ll end up with three months of blogs.
DIY Blog Writing Tip #3: Schedule Time to Write
Now that you have your topics, you have to actually sit down and write your blogs. It shouldn’t take you longer than 30 minutes to write a blog, especially if you’ve created a schedule and know your topics. If you have challenges sitting down to write, try recording yourself talking. Rev is a cost-effective solution for getting recordings turned into transcripts that you can use for blogs.
A blog should be 350 words minimum for SEO purposes, which is about 2 minutes of talking. If you want to add more content, that’s completely fine; just know that you’ll end up with a longer blog that people may or may not read.
Put your blog-writing time on your calendar and honor it, just as you would a valued client. YOU are your most important client, so keep that time you’ve schedule sacred.
The Essential Blog Writing Tip
If you are not the type to follow through on all of this blog writing, do yourself a favor: Don’t even get started. If you choose to start blogging, you need to be consistent with it. One blog here and there, when you think about it, won’t cut it.
Instead of going halfway with your blog writing, hire a professional to take it on. It could be someone in your office, or it could be a firm such as Ink & Quill Communications. We always take a holistic look at your marketing to ensure we’re hitting all of the levels to engage with your market. And for many of our partners, blogs are a big part of that.
Schedule your complimentary consultation to learn how we can make a difference in your blog writing, as well as all of your marketing needs.