Writing an Effective Blog Is Easy As ABC

Are you one of the many business owners who knows you should be blogging but just haven’t gotten around to it? You’re too busy, you don’t have time, you don’t know what to talk about…. The excuses are plenty. But truly, writing an effective blog is as easy as ABC—if you know what to do. A: Answer Read More

How Blogs Help Content Marketing

Although you’re undoubtedly familiar with the importance of content marketing in your overall integrated marketing strategy, have you given much thought to blogs? These gems of the marketing world are too often overlooked in lieu of website content, social media, and even public relations. But in Read More

Dress for Success—Even If It’s in Your Living Room

I work from home. When I started my business 10 years ago, my voice would lower a bit when I admitted that to people because it had a bit of a negative connotation to it. I even went so far as to rent an office that I never used before settling on the fact that I like having a 10-step commute from Read More

How Your Social Media Rants Are Costing You Business

Welcome to 2016, the year we lose friends due to the presidential election. Losing connections happens all the time on social media, but during election years, opinions are shared more fervently and feathers are ruffled more often. While you may think that your opinions deserve to be aired on Read More

Holiday Marketing: Turn Seasonal Customers into Year-long Profits

Your holiday marketing is surely underway at this point, but have you thought beyond the end of the year? There’s always a last-minute push to grab those holiday buyers, whether or not your products and services have a holiday theme, but what happens in January? It’s an annual question and one that Read More

Website Conversion: Content Marketing Is Key

There used to be a time when websites were nothing more than online brochures, but that’s all changed. Now, a website is your SEO engine that helps drive traffic. But what about when that traffic arrives on your site? With bounce rates skyrocketing, you need to do something to keep visitors there Read More

Why Marketing in a Different Language Is a Must

By guest blogger Jessica Kane of Bureau Translations Business marketing has changed dramatically in the past few years. Along with technological advances and the advent of social media, the opportunity to reach a global market offers tantalizing prospects. However, to reach a broader market of Read More

Blogs for Content Marketing: Why You Need Them

When it comes to content marketing, companies have all kinds of ideas as to how they should reach and engage audiences. Websites, social media, brochures, pay-per click (PPC), search engine optimization (SEO), and advertising are some of the ways that companies feel they should be reaching their Read More

Content Marketing: Are You Speaking to Customers or Guests?

“A rose by any other name would smell as sweet.” — William Shakespeare Synonyms can be tricky things, especially when we think the words mean the same thing; while in actuality, they connote very different feelings. Such is the case with the words we use for the people who patronize our businesses. Read More

What Is Content Marketing and Why Should You Care?

Content marketing is a big buzzword (okay, it’s technically a phrase) in the marketing world today, as it has been for a while. But there’s some confusion among those who are not marketers (perhaps you?) as to what content marketing really is. Is it just some fancy phrase that you should ignore as a Read More