How to Use Content to Engage Millennials – According to a Millennial

Cowritten by Hellen McAdams, Guest Blogger The world is constantly changing. And we’re not talking about small, esthetic changes here. We mean tidal waves, the kind that cause tectonic movements inside what was previously known as a consumer world kind of change. Millennials are a driving force of Read More

Resume Writing Basics: Three Things You Must Have

Resume writing isn't something most people do on a regular basis. That means we're a little wary on the resume writing basics. You probably didn't know that, on average, people change jobs 12 times in their working life. And remember that your time in the workforce could be 40–60 years, so that's a Read More

Website Content: Less Is Not More

Whether you’re developing a website from scratch or considering an update, you’re looking at a lot of work. There are questions about what to include and what to leave out. Often, people feel that they shouldn’t use a lot of content; after all, who wants to read all that? Google, that’s who, and if Read More

Cover Letter Writing

Most job seekers can agree that a resume is a non-negotiable component of a good job-search strategy. But when it comes to cover letters, they get a little less certain. Let's discuss cover letter writing and if you need to include one or not. Is a Cover Letter Necessary? If you were to sit down Read More

How Long Should Your Resume Be?

There’s no doubt that you have probably received all kinds of conflicting information about resumes and how to market yourself in the job search. One of those “controversial” topics is about resume length. One page? Two pages? Three or more pages? While less may be more, that’s not a sure-fire Read More

Five Steps to Social Media Success

When it comes to content marketing, or marketing in general, most companies feel that they should be on social media. Primarily, they feel they should be on Facebook. And that makes sense, but it’s only effective if they really know how to reach and engage their social audience. If you’re looking Read More

How PR Can Drive Marketing

Guest post courtesy of Wendy Dessler, Outreach Manager at OutreachMama on behalf of FinemanPR.com Anything done to build relationships and improve communication with audiences is PR. This encompasses efforts online and offline. In the past, PR used ads, placements, and impressions to create the Read More

5 Tactics That Will Elevate Your LinkedIn Game

With 433 million users logging into LinkedIn on a regular basis, the site represents a veritable smorgasbord of business opportunities. If you are looking for professionals as a B2B company, maximizing your personal LinkedIn profile is going to get you further faster than working to grow your Read More

Writing an Effective Blog Is Easy As ABC

Are you one of the many business owners who knows you should be blogging but just haven’t gotten around to it? You’re too busy, you don’t have time, you don’t know what to talk about…. The excuses are plenty. But truly, writing an effective blog is as easy as ABC—if you know what to do. A: Answer Read More

How Blogs Help Content Marketing

Although you’re undoubtedly familiar with the importance of content marketing in your overall integrated marketing strategy, have you given much thought to blogs? These gems of the marketing world are too often overlooked in lieu of website content, social media, and even public relations. But in Read More