Improve client relations through steady communications

Whether your clients generate one-time transactions or are more consistent, you want to remain top of mind as the expert in your industry - and you do that by staying in touch with them. Obviously this is easier if they're receiving monthly invoices and weekly e-mails or phone calls, but what about Read More

Defining your corporate communications strategy

How are you keeping in contact with your customers and potential clients? I recently sat down with a colleague who said she didn't feel it was imperative to stay in touch with her clients since they were mostly one-shot transactions. However, what if situations change - or, better yet - they want to Read More

What does your commercial say – or not say! – about you?

Whether you're a business owner, sales rep, or job seeker, you've likely attended a networking event where you've had to give your 15- or 30-second commercial. As a business owner, I go to these often. I even sub at many BNI meetings, where some offer 60 seconds to say pretty much nothing. The BNI Read More

Networking is not for amateurs

When I first launched my business, I had it all wrong. I was living by the credo introduced in "Field of Dreams": If you build it, they will come. I figured that I would go out to networking events and just end up meeting people who would naturally need my services and become clients. I just needed Read More

Facilitating introductions to pay it forward

As a business owner, I am out on the local networking scene on a regular basis, going to old and new events weekly to meet people and see friends. When I go out, new people naturally gravitate to me to find out what I do because I am wearing scrubs and a stethoscope. So, because that happens, I make Read More

Noun-verb agreement debate

Yesterday I started a fan page on Facebook. My overview on there is similar to the overview on this Web site: "The Grammar Doctors provides strategic marketing copywriting and copyediting to differentiate clients through well-chosen words." After posting it up, both @failtracker and @mousetrap Read More

Time management skills

This past weekend I attended a seminar about keeping a business venture on track during this new economy (http://thenextgeneration.us/). As a business owner, I attend many such seminars and presentations, but for whatever reason, this one really resonated with me. The first speaker suggested doing a Read More

What’s Your Blogging Strategy?

I'm going to go out on a thin branch of a limb here and assume that you know the value inherent in blogging for your business. It should be an integral component of your networking / business-building strategy. If it's not, you might have bigger fish to fry! Unfortunately - but not surprisingly - Read More

Turn your testimonials into a marketing machine!

I'm currently reading Dan Kennedy's book "No B.S. Sales Success." I don't read a lot, but it's a great way to spend my time on the treadmill, elliptical machine, or other available cardio machine at the gym five days a week. Somehow reading keeps my mind off the not-so-exciting exercise - and Read More

Pink, rose-scented resumes?

If you've seen "Legally Blonde," you remember when the main character was applying for positions using pink, rose-scented paper for her resumes. Certainly, that made her stand out - but was it in a good way? How do you stand out among hundreds of resumes in a fiercely competitive market? I'm going Read More