Strategic Marketing: Planning Ahead for a Great Year End

It’s hard to believe that the first day of fall is just around the corner. Kids are back in school around the country, and life is about to get hectic with all of the fall and winter holidays. But what about business? To bring in the end of the year on a high note, and start 2019 on the right foot, Read More

The Best Content Marketing Tactic for Results

As a business owner, you have many things you need to be doing. Marketing shouldn’t be one of them. If you are still in bootstrapping mode, you’ll wonder where you can get the most bang for your buck. Where should you be putting your resources? If you only use one option as a content marketing Read More

Should You Outsource Content Marketing?

All of us have those areas in which we excel. For entrepreneurs, however, doing everything seems to be the status quo. Especially if you’re going it solo at this point. But how can you ever expand your business and grow unless you let some things go? One of the areas where many businesses need help Read More

Do You Have a Resume Value Proposition?

If you’re a job seeker, you’re probably doing the happy dance that the unemployment rate is currently at 4.1%. But don’t get confused and think that finding a job will be easy. You still need to focus on marketing yourself through your job search. And just like marketing a product, you need to share Read More

Your Website Designer Needs Your Website Content; Now What?

It happens to the best of us: We make plans that we think encompass everything, yet we’re suddenly asked to deliver a component we didn’t consider. Such is often the case when it comes to creating a new website. Whether for a new brand or a rebranding effort, a website cannot be created without Read More

Job Search and Social Media: How Your Inattention Is Causing Missed Opportunities

There’s a lot to think about when you’re on the job search. First, you need a resume. Then, you need to apply for jobs. You also need to build up your connections, both online and in person. And let’s not forget having a good answer to, “Why should we hire you?” But have you given any thought to Read More

Functional Resume Template: Showcase Your Talents

When it comes to your job search, you need to focus on your strengths. For most job seekers, those strengths can be shared in a traditional chronological format. For some, though, that's not the best approach to take. If you fall into the minority, you need to know how to showcase your talents Read More

Job Interview Questions: How to Answer “Tell Me About Yourself”

A job interview can be a nerve-wracking event, and you might have received all kinds of information on how to ace yours. Be yourself. Drive the interview. Embellish. What’s a job seeker to do? One of the job interview questions that might throw you off is one that seems pretty innocuous: “Tell me Read More

Resume Summary: How to Sell Yourself in 3 Seconds

If you haven’t written a resume in 15+ years, the likelihood is that yours begins with a big, fat objective. Unfortunately, that’s not the most effective thing to share to draw an employer’s attention. Ditch the objective and create an eye-catching resume summary instead. Objectives Are All About Read More

The Benefits of a Functional Resume

Typically, when one thinks of a resume, it's a chronological format, listing positions starting with your current (or most recent) and moving backwards. But a chronological resume isn't always the best option. There are times when the benefits of a functional resume far outweigh the standard Read More