5 Ways to Capitalize on Holiday Marketing Opportunities

The holidays are upon us, and if you have not already started weaving your holiday marketing magic, you still have time to create some holiday marketing opportunities! From October through January, there are a number of holidays around which you can build campaigns. But the competition is fierce Read More

We Can All Make a Difference on Giving Tuesday

It’s a simple idea. Giving Tuesday is a global event that takes place on the first Tuesday after Thanksgiving. It has helped amplify fundraising efforts for nonprofits and charitable causes since 2012. The event takes place across social media platforms, in chambers of commerce, and in communities Read More

5 Ways to Reduce Stress at Work and in Life

It’s a fast-paced world in which we live. We have alarms, timers, calendars, and deadlines that keep us jumping. Sometimes, we can get blinded by the barrage of outside influences. And that can lead to stress, which spills over to our relationships. Here are 5 ways to reduce stress, both at work and Read More

Plan Now for 2019 Marketing Goals

How did it happen that it’s already Thanksgiving week? It’s true that, the older we get, the faster time seems to move. Don’t let it get away from you; right now is the perfect time to start planning your 2019 marketing goals. Here are some hints to get you ahead of the game and prepare for an Read More

Get More Time When You Master This Skill

Time is money. And money is wasted when you don’t use your time wisely. That’s something no business professional or entrepreneur wants. But what’s the solution? Many business owners are busily trading time for money while missing out on many of the things they need—and want—to do. Never fear; you Read More

Master Your Elevator Pitch and Shine in 30 Seconds

We meet new people every day. And nearly every time we meet them, one of the first questions asked is, “What do you do?” It’s easy to say something like, “I’m a lawyer,” “I own an HVAC company,” or “I run a pest control company.” But what if you had a rockin’ elevator pitch that could make people Read More

Strategic Marketing: Planning Ahead for a Great Year End

It’s hard to believe that the first day of fall is just around the corner. Kids are back in school around the country, and life is about to get hectic with all of the fall and winter holidays. But what about business? To bring in the end of the year on a high note, and start 2019 on the right foot, Read More

The Best Content Marketing Tactic for Results

As a business owner, you have many things you need to be doing. Marketing shouldn’t be one of them. If you are still in bootstrapping mode, you’ll wonder where you can get the most bang for your buck. Where should you be putting your resources? If you only use one option as a content marketing Read More

Should You Outsource Content Marketing?

All of us have those areas in which we excel. For entrepreneurs, however, doing everything seems to be the status quo. Especially if you’re going it solo at this point. But how can you ever expand your business and grow unless you let some things go? One of the areas where many businesses need help Read More

Do You Have a Resume Value Proposition?

If you’re a job seeker, you’re probably doing the happy dance that the unemployment rate is currently at 4.1%. But don’t get confused and think that finding a job will be easy. You still need to focus on marketing yourself through your job search. And just like marketing a product, you need to share Read More