Blogs for Content Marketing: Why You Need Them

blogs for content marketingWhen it comes to content marketing, companies have all kinds of ideas as to how they should reach and engage audiences. Websites, social media, brochures, pay-per click (PPC), search engine optimization (SEO), and advertising are some of the ways that companies feel they should be reaching their target market. But what they often disregard is the importance of blogs for content marketing—and how they can help your company grow its online presence.

Blogs for Content Marketing Distinguish You As an Expert

One of the best things about keeping a blog on your site is the ability to share with readers how your company is an expert in the field. On the blog, you will share the answers to your FAQs to create a reference for prospective customers. And you will create excitement around your knowledge base. Just be sure that you don’t provide in-depth how-tos on your blogs for content marketing. This is because (a) you don’t want to give away secret information and (b) you don’t want to open your company to possible litigation should a reader follow your advice and not have a good outcome.

Blogs for Content Marketing Build SEO

When you choose the right key phrases for which you’re looking to gain traction, you can build blogs on them. This helps your brand to rank higher on Google for those phrases. Remember that key phrases are not keywords. While you could look to rank on “massage,” for example, that’s a bigger uphill battle than trying to rank on “Akron massage therapist.”

Remember that your key phrase should work naturally into the copy and be supported by the complete blog you write. This is because Google no longer looks just at the key phrase; it judges based on content and context as well. And if you’re using your blogs for content marketing on two aspects—expert status and SEO—you need to make the blogs engaging for people as well as for search engines.

If you’re not using blogs for content marketing, you’re missing a vital piece of the puzzle. They can reach and engage your target market, help boost your SEO, and even provide content for sharing via social media and newsletters. It’s a win-win.

Are you ready to add blogs for content marketing to your efforts? The Grammar Doctors defines and implements the strategy to ensure you’re reaching your goals. Contact us to learn more.