Content Marketing: Are You Speaking to Customers or Guests?

“A rose by any other name would smell as sweet.” — William Shakespeare Synonyms can be tricky things, especially when we think the words mean the same thing; while in actuality, they connote very different feelings. Such is the case with the words we use for the people who patronize our businesses. Read More

What Is Content Marketing and Why Should You Care?

Content marketing is a big buzzword (okay, it’s technically a phrase) in the marketing world today, as it has been for a while. But there’s some confusion among those who are not marketers (perhaps you?) as to what content marketing really is. Is it just some fancy phrase that you should ignore as a Read More

Know Your Target Market

There’s no doubt that you’ve been asked this all-important question at some point: What’s your target market? I’m still surprised when marketers and business owners answer, “Anyone” or “Everyone.” Honestly, if anyone and everyone showed up to do business with you tomorrow, could you take care of Read More

Should You Be Advertising on Facebook?

Thanks to ongoing changes in Facebook analytics, fewer and fewer eyes are seeing your posts. What once started as a leveler in the playing field of marketing for businesses large and small is again making it harder for the little guy to gain traction in social media marketing. So is it time to Read More

Build Your Business for Success: If You Build It, Will They Come?

Often times, people get good ideas to start a business and just go forth full tilt. This can happen more frequently in a down economy, when jobs are scarce, especially if your business idea takes little to no start-up capital. But just creating a company doesn't necessarily mean anyone will want to Read More

Buyer Beware: Ensure Value from Your Vendors

In this day and age of being able to click a couple of buttons to do a check on a person or company, it amazes me when consumers don't do just that. Recently, I have heard of too many people who have just blindly given money to "experts," based on the fact that they ran into them at a networking Read More

Integrated Marketing: The Key to Marketing Success

I network a lot, and at a recent event, someone was relaying a story about NASA. Apparently, back in the day, they spent millions of dollars researching and inventing a pen that would write upside down, underwater, and in zero gravity, to be used by their astronauts. Meanwhile, our Russian peers Read More

The Five Things You’re Doing Wrong on Social Media

Like it or not, social media marketing is here to stay, and businesses are using it more and more as part of their integrated marketing strategy. But if you're a late adopter, you may not be quite sure how to play the game. Truthfully, even if you jumped on the social media marketing bandwagon years Read More

Article Writing for SEO

We all know that, when it comes to marketing online, content is king. It is the backbone of all good SEO (search engine optimization) and can make a world of difference in your Google ranking. Typically, we think to add content to our main business website, by way of pages or blogs, but there's Read More

Get Free Press Coverage: Leveraging HARO

When I speak to business clients about building their brand recognition, we naturally talk about blogs and social media, but the other thing we incorporate is press coverage. Unfortunately, for many of my clients, they don't have a need for a press release and likely wouldn't get picked up even if Read More